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Logo Significance
For Jiangsu New Century Jiangnan Environmental Protection Inc., Ltd (JNEP), the name has faintly revealed the special temperament of the category, as if we can see the blue sky and green land at regions south of the Yangtze River from it. The logo graph evolves from the front and reverse shapes of “J” the initial letter of “Jiangnan” in pinyin which skillfully combines into the initial letter “N” of “Nan”. Thus, it generates the unique personality and temperament of JNEP.
The overall recognition of the logo is concise, smooth and hale without breaking harmony. Round treatment of corner strengthens this character to make it closer to the people-oriented category feature of environmental protection. The smooth feeling of the mirror-shaped two “J” symbolizes the concept of recycle utilization of JNEP. In order to make the environmental protection more thorough, “Jiangnan” makes contribution to natural harmony to a great extent.

Color Significance
The main color of the logo adopts blue which can best embody development concept of science and technology of JNEP and green for environmental protection.
Dark blue symbolizes the sky, which is the witness for the solid growth of the enterprise by taking science and technology as basis. It conforms to the dedicated, pragmatic and stable development concept adhered by JNEP for many years.
Peak green is a color for new life and energy, which symbolizes the earth and continuously innovated vitality. It is identical with the property of JNEP and is the power for the sustainable development of JNEP.
All matters can integrate when it is harmonious. The sky and earth for environmental protection can complement each other through the efforts of JNEP.

Overall logo
Company’s logo is the core of company’s visual identification system and the cohesion of enterprise’s spirit at the particular stage of development, which directly affects and guides the further development of the enterprise.
The logo of JNEP integrates the science and technology and energy full of humanization of the company and continuously innovated enterprise spirits and concept in terms of form, structure and color. It also highlights the professional and up-and-coming brand image of JNEP.
The application of capital English letter makes people feel majestic and dependent; and the changes of English font make it more dynamic and amiable.

 
 
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